Japanese commercials are often quite immaginative and fun. And thanks to the very liberal advertising laws they can not only be seen on tv and in the cinema but also on oversized LCD screens at major squares in Tokyo and other cities (most famously at Shibuya crossing) and on small screens on trains. Yes, not only are trains in Japan completely plastered with print commercials, now they also feature tv screens above the doors that play the latest commercials.
Gatsby is the most popular brand for male hairstyling products and I find their commercials some of the funniest. The background music can get on your nerves, true, but the commercials are still entertaining. The face of Gatsby is again "Kimutaku", the former boygroup member become Superstar/-hero with a capital "S" Takuya Kimura (See previous post "The talented Mr Kimura"). Not that this is the only product I've seen his face advertising for. He virtually seems to be marketing every possible product. Chewing gums, Toshiba notebooks, Samantha Thavasa handbags and of course his own new tv drama "Mr Brain" (...)
Here a few of the Gatsby commercials with Mr Kimura:
This one if very funny and an illustration of different esthetics across cultures. Imagine that spot on one of our tv channels - people would die from laughing (ok, might make them buy the product). Lascivous hair spraying - that's how it's done:
http://www.youtube.com/watch?v=O5BzT_BaKoo&feature=related
Kimutaku alias Dorian Gray, admiring his own reflection and finally pulling a cutsy tongue.
http://www.youtube.com/watch?v=wWhfdJNLMoM&feature=related
Hm, kindergarden? "I don't listen, don't listen, just pull my hair..."
http://www.youtube.com/watch?v=p-2ZwoGKGEw&feature=related
A world premiere: The man with the rubber legs
http://www.youtube.com/watch?v=lIrMl1Rl3jg&NR=1
And now watch and enjoy...
10 August 2009
Gatsby commercials
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