How much is a melon worth?

I had read in my guidebook that expensive fruit is a popular hostess gift here in Japan. I went to a supermarket this week and learned what expensive means.

There was a regular fruit section with prices comparable to ours. And there was the gift section with the nicest looking fruit ever. All fruit was really polished and came in a perfect shape as well. Huge peaches, perfectly round melons, polished cherries. All wrapped in nice paper or in little gift boxes. The price? Well, a single melon could cost up to 12'000 Yen (105 CHF). The gift set composed of a melon and a small box of cherries costs 10'500 Yen. And how much would you be willing to pay for this?...